Creative Direction
Concepts, campaigns and creative systems shaped around a clear point of view.
Creative Geek · Hybrid Showrunner · Doer
David
Insaurralde
"I’ve drawn for as long as I can remember.View selected work →
Every line taught me to have guts, and to choose what I want to say.
I grew up, and I grow older, with infinite curiosity."
Technology changes the way we make things.
It doesn’t change why people care.
Selected work2022—2026
Christmas, built with AI
AI Production · Creative Operations
View case ↗Rio, delivered at full speed
Hybrid Showrunning · Film
View case ↗Press Conference: Defending What Is Ours
Campaign · Film · Hybrid Production
View case ↗Power to Empower
Global Platform · Creative Leadership
View case ↗Y3000: imagining what comes next
Creative Strategy · Future-facing Platform
View case ↗Who is behind the mask?
AI Production · Entertainment
View case ↗Your strength changes the world
Strategy · Creative Leadership
View case ↗Es lo que ves
Campaign · Creative Leadership
View case ↗New tools, human appetite
Innovation · Workshops · Generative AI
View case ↗Experiments with appetite
R&D · Fashion · Moving Image
View case ↗Believing is Magic
Integrated World Cup Campaign · Real-time Content · DCO
View case ↗ExpertiseFrom thought to final frame
Hybrid Showrunning
Narrative, visual development, workflows, continuity, teams and final craft.
Film & Storytelling
Treatments, cinematic language and direction built to be felt, not just seen.
Creative Innovation
New formats and production models designed around real creative needs.
Selected clients
Toyota · adidas · Stella Artois · HSBC · Netflix · Coca-Cola · Samsung · Mercado Libre · Brahma · Danone
ThinkingSelected notes
Medium · Generative AI
Enter Thinking→Any idiot has a production studio at home…
Read on Medium ↗Medium · Generative AIMIND your fucking business
Read on Medium ↗Medium · CultureThe fall of late-night television
Read on Medium ↗ShortsLatest AGUANTE videos