Evolve a brand historically associated with lightness into one that supports women’s strength, while linking that purpose to a concrete improvement in the product.
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SER · Selected
Your strength changes the world
Strategy · Creative LeadershipA new brand message connecting personal strength with positive change—and extending that promise to the product itself.
The campaign connected “Your strength changes the world” with a more nutritious yogurt recipe, celebrating women who drive change through an energetic film created by Vendaval and produced by ArgentinaCine.