David Insaurralde
EspañolESEnglishEN
06

Motorola · Selected

Power to Empower

Global Platform · Creative Leadership
The idea

The global platform positions technology as a force that gives people the power to act, create and transform their world.

The challenge

Develop a global brand idea with the flexibility to live across cultures, products and channels.

The making

The platform was developed at WTF Agency following a successful global pitch for Motorola.