Remote WorldWide · Based in Buenos Aires

Curiosity built

Storytelling holds it together.

David Insaurralde in four pop-art portrait styles
Profile

I’m David Insaurralde, a Buenos Aires–based Creative Geek · Hybrid Showrunner · Doer. For more than twenty years, I’ve worked across advertising, branded content, entertainment and innovation, creating work for leading brands across Latin America and global markets.

My career has moved through media, technologies and production cultures, but the central question remains the same: how can an idea become something people genuinely want to watch, feel or remember.

I lead multidisciplinary teams and generative production pipelines that bring together strategy, storytelling, filmmaking, design and artificial intelligence. Technology is not the spectacle. It expands what creative teams can imagine and produce.

Professional experience20+ years
2025—26

AILAND / LANDIA · Creative Operations Manager

To lead hybrid production across AILAND’s global projects; coordinate AI artists; design workflows for hybrid and fully generative productions; and document traceability. To work with directors, production and post-production teams on films and multiplatform rollouts, continuously optimizing tools and agents while preserving LANDIA’s standard of craft.
2024—25

WTF? · AI Managing Director

To build the AI practice: its operating structure, capabilities, talent training, and AI-powered proposals and assets for the agency’s clients.
2022—24

Hogarth · Head of Content Strategy / Content Strategy Director

To build the strategy and creative practice; serve Hogarth’s local, regional and global clients; win new business; and strengthen relationships such as Coca-Cola. To launch Coca-Cola’s first AI campaign in the Southern Cone and lead workshops for Hogarth talent and clients.
2021—22

Danone · DSTUDIO Content & Production Manager

To lead Client Services across the brand managers of ten dairy brands—including La Serenísima, Silk, Danette, Serenito and Actimel—strengthen integrated strategies with a digital focus, manage the transition between digital agencies and organize influencer-agency partners.
2020—21

WTF? · Head of Content for Motorola

To lead Hello Moto across Argentina, Chile and Peru, breaking records in traffic, engagement and the quality of social content in all three markets. To contribute as Head of Digital to Motorola’s global Power to Empower campaign.
2019—20

Grey Argentina · Head of Digital

To lead the digital team and consolidate an integrated framework across Creative, Accounts and Digital; strengthen work for Ferrero, Toyota and Coca-Cola Mexico; and win Brahma Paraguay, where the community-management strategy was central to the brand’s digital results.
2018—19

Initiative · Digital Integrator

To develop digital strategies for iúnigo and Softys, and lead Electrolux’s largest 360° campaign in a decade, coordinating creative production with interdisciplinary teams in Argentina, Chile and Brazil.
2017—18

Taringa! · Head of Sales

To lead Taringa!’s premium advertising sales, secure partnerships with Arena Games, Banghó and Movistar, and strengthen programmatic sales with major media agencies.
2010—16

La Nación · Content LAB Creative PM

To help consolidate LA NACION Content LAB by bringing constant innovation to proposals for GCBA, Le Coq Sportif, adidas, Lollapalooza and others, collaborating with filmmakers, motion designers and animators to deliver high-value work.
2009—10

La Nación · Online Marketing Analyst

2006—09

La Nación · Creative Designer

Studies · Fernando Fader

“You didn’t get to choose your schools. I chose to go to Fader.”

“My school is incredible if you love drawing and art in general.”

Education2003—12
2012

IUNA · Visual Arts and Cartoon Workshops

2007

Universidad Abierta Interamericana · Degree in Advertising

2003

ET N°6 Fernando Fader · Technician in Advertising Design & Promotion