Brahma needed to stop being part of the landscape in a market where young people could spot anything fake from miles away. The platform had to work beyond one bottle launch, connecting product, quality, sponsorships and social conversation without losing freshness.
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Brahma Paraguay · Selected
Es lo que ves
Campaign · Creative LeadershipA digital-first platform for Brahma Paraguay built around transparency, simple truths and a brand voice willing to say things without pretending to be more than it is.
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The proposal turned honesty into a social behavior: anti-marketing posts, stories, product tacticals and “La verdad del community manager”, a response system for haters that answered with respect, humor and actual truth. The digital layer gave the campaign flexibility across feed, stories, promos, music and summer moments under #EsComoLaVes.
Brahma Paraguay · Grey Argentina · Digital strategy · Social platform