Thinking · Notes
Notes on processes, essays, hypotheses, perspectives, professional analysis—and a little of what I notice along the way.
About meI was born in CABA and lived in Lanús, San Luis, Mataderos, Villa Santa Rita, San Nicolás, Almagro, Villa Crespo, Palermo, Núñez, Devoto and Villa Pueyrredón. Triskaidekaphile, Scorpio, illustrator, cinephile, CapitaListo, comics nerd, gamer and reader. Mega-curious. Did I mention that?
Selected notes09 entries · Latest on Medium + selected
01Medium · Generative AIMedium · 2026
On $100 films, democratized production and why better tools still need craft, process and ideas.
“Hope this prompt finds you well, Skynet. Do androids dream of electric sheep? Everyday life has…”
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02Medium · Generative AIMedium · 2025
A loving nudge against tech panic: learn the tools, protect your craft and mind your own business.
“In 2020, several of us started playing with generative AI. I personally met and learned…”
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03Medium · CultureMedium · 2024
A hypothesis about fragmented attention, micro-content and the collapse of mass-media entertainment’s old status quo.
“Did centennial culture swallow the Conan O’Briens of this world, along with Stephen Colbert and…”
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04Medium · TechnologyMedium · 2022
A pragmatic look at hype, audiences, immersion and what brands should understand before planting a logo in virtual worlds.
“We are seeing an investment boom in talent and time devoted to adopting the metaverse…”
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05Medium · MusicMedium · 2021
Learning music through YouTube reactions, curiosity and the pleasures of getting culturally punched around.
“At 37 summers old, I’m a huge fan of YouTubers, particularly those making video reactions.”
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06Medium · Branded contentMedium · 2021
Production systems, creative impact, data and the unglamorous spreadsheet work behind sustainable branded content.
“Maintaining a steady flow of quality, attractive and trendy content is challenging not only strategically…”
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07Culture · StrategyPRODU · 2023
An analysis of nostalgia, zeitgeist and how a film can push a brand into cultural orbit.
“Before diving into the phenomenon surrounding the film’s release, we need to take a brief…”
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08Interview · Generative AIYouTube · 2023
A conversation about strategy, creativity and generative AI at El Ojo de Iberoamérica.
“David Insaurralde discusses strategy, creativity, artificial intelligence and cultural transformation across today’s audiovisual industry landscape.”
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09Illustration · CityOHLALÁ! · 2013
Colour, thought, humour and reflection across the walls of Buenos Aires—and the artists behind them.
“For years, people devoted to illustration have continued expressing their art across old and new…”
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