Thinking · Notes

Notes on processes, essays, hypotheses, perspectives, professional analysis—and a little of what I notice along the way.

About me

I was born in CABA and lived in Lanús, San Luis, Mataderos, Villa Santa Rita, San Nicolás, Almagro, Villa Crespo, Palermo, Núñez, Devoto and Villa Pueyrredón. Triskaidekaphile, Scorpio, illustrator, cinephile, CapitaListo, comics nerd, gamer and reader. Mega-curious. Did I mention that?

Selected notes09 entries · Latest on Medium + selected
Cover image for MIND your fucking business02
Medium · Generative AIMedium · 2025

MIND your fucking business

A loving nudge against tech panic: learn the tools, protect your craft and mind your own business.

“In 2020, several of us started playing with generative AI. I personally met and learned…”

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Cover image for a note about late-night television03
Medium · CultureMedium · 2024

The fall of late-night television

A hypothesis about fragmented attention, micro-content and the collapse of mass-media entertainment’s old status quo.

“Did centennial culture swallow the Conan O’Briens of this world, along with Stephen Colbert and…”

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Cover image for the Metaverse note04
Medium · TechnologyMedium · 2022

Metaverse

A pragmatic look at hype, audiences, immersion and what brands should understand before planting a logo in virtual worlds.

“We are seeing an investment boom in talent and time devoted to adopting the metaverse…”

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Cover image for a note about learning music05
Medium · MusicMedium · 2021

Learning music the hard way

Learning music through YouTube reactions, curiosity and the pleasures of getting culturally punched around.

“At 37 summers old, I’m a huge fan of YouTubers, particularly those making video reactions.”

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Illustration featured in OHLALÁ's street-art article09
Illustration · CityOHLALÁ! · 2013

The autumn movement, on the walls

Colour, thought, humour and reflection across the walls of Buenos Aires—and the artists behind them.

“For years, people devoted to illustration have continued expressing their art across old and new…”

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