The global launch needed a local creative path for Argentina. Because legislation limited several planned actions, the work had to translate the Y3000 platform into executions that could live across media while keeping the future-facing spirit of the campaign.
09
Coca-Cola Creations · Selected
Y3000: imagining what comes next
Creative Strategy · Future-facing PlatformA future-facing Coke Creations campaign that brought the idea of a millennium-long collaboration between artificial intelligence and human intelligence into the present.
Case material
Open the source material below.
The proposal used portals to the future across iconic Argentine spaces, monuments and recognizable buildings. Illustrators, AI-generated assets and campaign animations shaped a system for DOOH, social media, events, cinema, 3D screens and installation pieces, inviting audiences to glimpse a positive future.