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TelevisaUnivision · 2025

Who is behind the mask?

AI Production · Entertainment
The idea

A high-energy visual universe created for one of television’s biggest entertainment franchises.

The challenge

Reimagine the clue capsules for a long-running entertainment format, giving 18 new characters worlds as magical and extravagant as the live show while keeping every clue clear and narratively useful.

The making

Artificial intelligence expanded the visual language of the character clues, creating new environments and story elements around each mask while preserving the rhythm, mystery and family-entertainment tone of the franchise.