During a press conference, Scaloni answers Germán Paoloski’s question about preparing “to win the cup” with an unexpected statement: “We’re not going there to win it.” Tension spreads across the country until he completes the thought: “We’re going there to defend it.”
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Coca-Cola · 2026
Press Conference: Defending What Is Ours
Campaign · Film · Hybrid ProductionCoca-Cola Argentina opens its FIFA World Cup 26™ campaign with “Press Conference”, a film developed with Grey Argentina, directed by LANDIA’s Andy Fogwill and starring Lionel Scaloni.
Press Conference · Main film
Press Conference · Credits
The film moves through bars, homes and iconic streets to capture the emotional roller coaster of Argentine fans. Three shots were created entirely with artificial intelligence: fans travelling on buses in the United States, Mexico and Canada.
Coca-Cola · Grey Argentina · LANDIA · Andy Fogwill · Matias Moltrasio · Lionel Scaloni · Germán Paoloski