Connect a global umbrella idea to the speed and emotion of a World Cup, producing relevant work across markets, media and moments without reducing the effort to a single DOOH execution.
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Coca-Cola · 2022
Believing is Magic
Integrated World Cup Campaign · Real-time Content · DCOTurn “Believing is Magic” into a living campaign platform able to move from global storytelling to local reactions, adapting to matches, results and the energy of Argentine fans.
At Hogarth, the campaign became a content and production system: localized commercials; a results-based DCO stream with StudioX for global markets; real-time screens across Argentina; motion graphics; and original social and retail content. The final run responded match by match and culminated in the three-star jersey, the golden champion can and a live link from the locker room to the Obelisk.
David Insaurralde — DGC · Bautista Nogués & Santiago Courtade — Creative Directors · Sabrina Verne, Jorge Espinel, Pablo Trossero, Hernán Aversente, Augusto Bejas, Florencia Cáceres, Mateo Principi, Mariano Chaud, Natalia Castillo & Carolina Galilea — Production & Design · Gabriela Carracedo — Coca-Cola Marketing