David Insaurralde
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02

Mercado Libre · 2026

Christmas, built with AI

AI Production · Creative Operations
The idea

An AI-made holiday film born at a moment when the tools, roles and workflows were still being invented.

Behind the scenesMercado Libre
The challenge

Turn an emerging technology into a finished commercial with the emotional clarity and production value expected from a major regional brand.

The making

A multidisciplinary LANDIA / AILAND team developed a new workflow through experimentation, craft and meticulous iteration—far beyond the myth of three clicks.

Selected credits

LANDIA · Tomás García · Lautaro Luque · Fermín Zalduña